Cincoro Blanco Tequila

A special project from basketball legend, billionaire, and owner of the Charlotte Hornets, Michael Jordan, Lakers co-owner Jeanie Buss, Milwaukee Bucks co-owner Wes Edens and Celtics co-owner Wyc Grousbeck and Emilia Fazzalari, Cincoro Tequila is made from a celebrated blend of both valley, and highland agaves.

The bottle and packaging are a commissioned piece from Mark Smith, Vice President of Innovation Special Projects at Nike, while the name “Cincoro” comes from a blending of two Spanish words, “cinco” and “oro.” The portmanteau pays homage to the five founding partners and their pursuit to create the gold standard in Tequila.